Several knowledgeable individuals from all parts of the market (Reinsurance CEOs, cross-industry analysts, Lloyd's COOs, Broking Executives, etc) have commented to me that they believe the most likely target of innovation in the sector will be distribution. This is what I am seeing, particularly at start-up incubators like the StartupBootCamp, where entrepreneurs are seeking to better engage customers.

Global behemoth broker Aon are getting involved also, but their approach (at least in part) seems to be more market focused than customer orientated.

I believe that, certainly for Risk carriers, developing the relationship with the customer/client will yield longer term results - be interesting to see how Aon's strategy works out.