If blue-chip creativity manifests itself in these type of offices, orientation courses etc what does that suggest for a culture of innovation in the insurance sector?
The moment you walk into these three organizations, it becomes obvious they aren’t doing business as usual. Facebook’s walls are covered with massive art installations, and murals on the walls compete with three-foot-tall balloons stationed above desks that mark the employees' Facebook anniversaries. Virgin Airlines welcomes you to the party before you even enter the registration gate with rock music and the scent of freshly cut flowers. And stepping into IDEO’s San Francisco office feels like wandering into a Pee Wee’s Playhouse for creatives, with jars of colorful paper clips, pens, and other tools for creative expression lined up at the entrance. But building a creative culture goes beyond colorful office design. Here are some of these companies' core beliefs about how to successfully build creative work environments:
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