The numbers tell the story. According to Accenture research: 52% of insurance customers would consider purchasing insurance products from organizations other than insurers. 84% of insurers feel that digitalization is changing customer expectations. 80% of insurers believe that new technologies will radically change their traditional practices. 61% of insurers have added or are considering adding a range of non-insurance products in an effort to develop customer intimacy and ultimately position themselves as lifestyle partners. 72% of insurers agree that digital technologies will transform how they use their channels.

http://insuranceblog.accenture.com/evolving-insurance-ecosystem-requires-overhaul-of-underwriting-function/