I advised the top insurance companies on projects that were, at their core, incremental. They were always about increasing the productivity of the agent-based sales force, or improving the efficiency of paper-based claims operations. In other words, what I was doing was putting the dinosaur on a diet and prodding it with a stick. What needed to be done was bring a whole new breed of animal into the insurance game.

http://www.entrepreneur.com/article/250095