A nice little allegory from Deb Smallwood, emphasising the inefficiencies in the point-to-point data and communications system which need ironing out; and how two innovation buzzwords - ideation and crowd sourcing - may have a role to play.
For the kingdoms of the insurers and of the agents and brokers, the system is not built for success. What I just described is reality. Insurers and agencies have to share data for policies, billing and claims. But the cost, risk and payback are deterrents. Even the will to communicate is not always there.