My approach is based on four axes related to the fundamentals of the insurance business: Profitability: Impact which an innovation may have on the level of profitability of the insurance portfolio, acting on the loss ratio level or on the cost level without an increase of volumes. Proximity: Contribution for creating improved relationship that is based on numerous touchpoints during the customer journey. Persistence: The reach of the new initiative in terms of renewal rate increase, and thus of stabilization of the insurance portfolio. Productivity: Evaluation of the contribution that a certain InsurTech approach can have at the top-line insurance level in terms of new client acquisition, cross-selling or additional fee collection for services.

https://www.linkedin.com/pulse/my-four-ps-insurtech-matteo-carbone