We start to see the just rewards for cracking the Digital in Insurance question.
Simply Business worked out how digital engagement could allow a small firm (400 employees) to engage with a vast number of customers.
That's of huge value to oil-tanker like incumbents.
The firm, which boasts 425,000 micro-business customers across 1,000 business classes in Britain, was bought by private equity fund Aquiline last year as part of a plans to break into the US market.
http://www.cityam.com/260808/simply-business-bought-travelers-490m-deal-accelerate-us
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