I've been watching what3words almost since it was founded, frustrated (as with all good innovations) that I hadn't spotted the obvious simplicity of what they are doing.
With five countries now having made their standard the official postal service standard it feels like it will soon be time for insurers to embrace the approach.
Djibouti is the fifth country in the world to use what3words as an addressing standard for their postal service. The other four countries are Tonga in the South Pacific, Mongolia in Asia, Sint Maarten in the Caribbean, and Cote d’Ivoire on the west coast of Africa.
http://postandparcel.info/78179/news/djibouti-opts-for-what3words/