Another thoughtful piece from Bernard at Daily Fintech - this time on the value of a decent UX when engaging with customers. Doesn't need to be unique - just (considerably) better than what's out there today!!
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Kin does not sound exciting…unless you are a shareholder of Kin. Reducing sign up time from hours to minutes is not conceptually exciting but if it reduces Customer Acquisition Cost and grows the top line, the acquirers will be forming a line outside their door.
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