Some good examples and thoughts in this article from Reuters
The aim is to move insurance from a “grudge” purchase, when the only interaction with customers is after something has gone wrong, to a “nudge” product, encouraging safer behaviour.
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Some good examples and thoughts in this article from Reuters
The aim is to move insurance from a “grudge” purchase, when the only interaction with customers is after something has gone wrong, to a “nudge” product, encouraging safer behaviour.
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