We were all writing about it and now Amazon has moved on from opening an insurance group in London and is reported to start in earnest.
"Amazon moving into Insurance or Banking?"
Ideal launchpad for Europe
According to The Times of India, Amazon is looking at pouring cash into the online-only insurance start-up – investing close to Rs 100 crore (around £11.6 million) and developing financial products alongside the insurer. It suggests that Amazon is the second company that Acko had been in talks with – a previous discussion with Flipkart did not lead to any result.