Good to see an incumbent insurer, and not one you necessarily associate with being an innovator, shaking up the travel market.
In particular identifying and meeting a compelling need.
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“Furthermore, we’re the first general insurer to pay medical expenses upfront, ensuring that our customers are not left out of pocket at what can already be a stressful time.” The launch follows a December 2017 study conducted among 2,000 UK holidaymakers by atomic research on behalf of Co-op Insurance. It was found that 62% of insureds had to first cover the costs themselves – with 26% turning to family members to borrow money; 25% taking money out of their savings; and 10% ending up in debt as a result
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