As with just about every other success story, there are a lots of Brits who like to speak disdainfully about Lemonade; listing a whole litany of reasons why it's destined to fail, why it's style over substance, or how it's a marketing company with an insurance book tacked on the side.
Whatever these nay-sayers might insist (and likely each gripe has some basis in fact) it is hard not to be impressed by a book of 425,000 homes!
And as the loss ratio continues to improve, it's going to be interesting to watching the numbers over the coming year.
By the end of 2017, we had insured more than 100,000 homes. 12 months later, this number grew to 425,000, covering just shy of $50 billion in total insured value.