As with just about every other success story, there are a lots of Brits who like to speak disdainfully about Lemonade; listing a whole litany of reasons why it's destined to fail, why it's style over substance, or how it's a marketing company with an insurance book tacked on the side.
Whatever these nay-sayers might insist (and likely each gripe has some basis in fact) it is hard not to be impressed by a book of 425,000 homes!
And as the loss ratio continues to improve, it's going to be interesting to watching the numbers over the coming year.
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By the end of 2017, we had insured more than 100,000 homes. 12 months later, this number grew to 425,000, covering just shy of $50 billion in total insured value.
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