As with just about every other success story, there are a lots of Brits who like to speak disdainfully about Lemonade; listing a whole litany of reasons why it's destined to fail, why it's style over substance, or how it's a marketing company with an insurance book tacked on the side.

Whatever these nay-sayers might insist (and likely each gripe has some basis in fact) it is hard not to be impressed by a book of 425,000 homes!

And as the loss ratio continues to improve, it's going to be interesting to watching the numbers over the coming year.