We're reaching an interesting point where even start-ups with $30m of investment are starting to sound similar. Clearly brief summaries like this don't have space to detail the "secret sauce", or maybe the aim is not to share too much, but at some point soon we'll have too many of these solutions for them to all continue getting investment and grabbing customers. 

At that point we'll start to really see who has both analytics and customer experience most worked out.